After a long and tiring day, when all you can think of is diving into your comfy bed, having the right mattress support can only make it a really good night. However, not all mattresses are designed smartly to offer the optimal balance of comfort and support that you truly deserve. That is where Serta, the best mattress company, can make a world of difference with its sheer magic of technology and craftsmanship. As the world's no.1 mattress brand Serta launches operation in India, this post unboxes the splendid journey of Serta.
The pioneers of comfort from the USA, started their offerings way back in the year 1931 when they first introduced the Perfect Sleeper. And since its inception, there has been no looking back. Serta quickly reached significant milestones and achieved major breakthroughs like becoming the leader in manufacturing continuous coil innerspring design in the 1980s, advancing the famous Counting Sheep logo to the Advertising Hall Of Fame, and much more. For three consecutive years since 2014, Serta was named America's Most Recommended Mattress, Pillow, and Box Spring brand. Over the decades, Serta has developed itself into becoming the market leader among top mattress brands in the US.
After successfully establishing business in the US, Serta started licensing its operations in other countries. In the Middle East, Serta has been dominating the market in the ultra-premium segment of the mattress industry for almost two decades now, with its flagship production facility based in the glitzy city of Dubai. Starting its operations in the Middle East with a modest manufacturing capacity of only 20 mattresses a day, today the production capacity is upto800 to 1000 mattresses a day.
After the USA and the Middle East, Sertamade its splashing entry in India through Emirates Sleep Systems Pvt. Ltd. India, a subsidiary of DFMC (Dubai Furniture Manufacturing Co. LLC), launched America’s best mattress company in India with a license from the parent organization, Serta Inc. USA.
Serta now has about 36 manufacturing plants worldwide and has a global footprint spread over 100 countries. With best orthopedic memory foam mattress now in India, the company has started its operations with a franchise model wherein they have exclusive showrooms in the various metro cities like Pune, Delhi, Gurugram, Bengaluru, Chennai, Mumbai, and others.
Serta mattresses have been the epitome of comfort for many decades.But what makes Serta the top mattress company today? Well, there are plenty of reasons for that which include -
Serta's design philosophy is based on the three pillars namely, support, feel, and comfort that resonates in the company's experts' vision about their presence in India. They feel that having a grand bed is not enough. A thoughtfully-designed gel memory foam mattress in India is what you need to perfectly fill up the most intimate spaces in your home with peace and restfulness that reenergizes you every day. To provide the market with the best mattresses for orthopedic patients in India, Serta conducts in-depth research to find out the exact expectations of the customers here and their sentiments. From how to measure the size of mattresses before buying in India to customizations as per demand diversity, Serta’s mattresses bring forth many years of extensive research and development that have gone into making the company the top mattress company in India, too.
Noted study reveals that 90% of the need for a good comfortable mattress in India is catered by the local unorganized sector, whereas consumers primarily use coir, cotton, or foam mattresses.
So, the market for spring mattresses in India is still in its nascent phase, and that is where Serta plans to exercise its expertise and finesse. Serta has started its operations in India with a comprehensive marketing strategy keeping the middle and upper-middle segments in mind. In the future, it is expecting to be the market leader for the king size dual comfort foam mattress in India.
So the company looks forward to unearthing massive business opportunities in the untapped charters of India’s luxury mattress industry.
A profound understanding of industry dynamics and technological patents owned by Serta makes it the fastest-growing mattress brand in India offering exclusive products that redefine comfort. And with virtues of therapeutic wellbeing weaved into its mattresses, you can safely conclude that Serta is the brand that cares for its consumers too.