After a long and tiring day, when all you can think of is diving into your comfy bed, having the right balance of support, comfort, and feel in your mattress will ensure a good night's sleep. However, not all mattresses are designed smartly to offer the optimal balance of comfort and support that you truly deserve. That is where Serta, the fastest-growing mattress brand in India, can make a world of difference with its sheer magic of technology and craftsmanship. As the world's no.1 mattress brand Serta launched operations in India in 2014, this post unboxes the splendid journey of Serta.
The pioneers of comfort from the USA started their offerings way back in the year 1931 when they first introduced the Perfect Sleeper range of mattresses. And since its inception, there has been no looking back. Serta quickly reached significant milestones and achieve breakthroughs like becoming the leader in manufacturing continuous coil innerspring design in the 1980s, advancing the famous Counting Sheep logo to the Advertising Hall Of Fame, and much more. For three consecutive years since 2014, Serta was named America's Most Recommended Mattress, Pillow, and Box Spring brand. Over the decades, Serta has developed itself into becoming the market leader among top mattress brands in the US.
After successfully establishing the business in the US, Serta started licensing its operations in other countries. In the Middle East, Serta has been dominating the market in the ultra-premium segment of the mattress industry for almost two decades now, with its flagship production facility based in the glitzy city of Dubai. Commencing its operations in the Middle East with a modest manufacturing facility, having the capacity to manufacture only 20 mattresses a day, today the production capacity is upto 800 to 1000 mattresses a day.
After the USA and the Middle East, Serta made its splashing entry in India through Emirates Sleep Systems Pvt. Ltd. India, a subsidiary of DFMC (Dubai Furniture Manufacturing Co. LLC), launched America’s best mattress company in India with a license from the parent organization, Serta Inc. USA.
Serta now has about 37 manufacturing plants worldwide and has a global footprint spread over 100 countries. With the best orthopedic gel memory foam mattress now in India, the company started its operations with a franchise model wherein it has exclusive showrooms in the various metro cities like Pune, Delhi, Gurugram, Bengaluru, Hyderabad, Chennai, Mumbai, and others. As the fastest-growing mattress brand in India, Serta has roadmap to launch its product in other cities across India.
Serta mattresses have been the epitome of comfort for many decades. But what makes Serta the top mattress company today? Well, there are plenty of reasons for that which include -
Serta's design philosophy is based on the three pillars namely, support, comfort, and feel that resonates in the company's experts' vision about their presence in India. They feel that having a grand bed is not enough. A thoughtfully-designed gel memory foam mattress in India is what you need to perfectly fill up the most intimate spaces in your home with peace and restfulness that reenergizes you every day. To offer the best mattresses for orthopedic patients in India, Serta conducts in-depth research to find out the exact expectations of the customers and their sentiments. From how to measure the size of mattresses before buying in India to customizations as per demand diversity, Serta’s mattresses bring forth many years of extensive research and development that have gone into making the company the top mattress company in India, too.
Studies reveal that globally 90% of the mattress market constitutes of spring and memory foam mattresses and the rest is merely traditional mattresses. With 90% of the Indian mattress market still comprises of traditional coir, cotton, or foam mattresses, which conveys that the mattress industry in India has still not developed. Analyzing the need for a good comfortable mattress in India, Serta decided to launch gel infused memory foam mattresses.
So, the market for spring mattresses in India is still in its nascent phase, and that is where Serta plans to exercise its expertise and finesse. Serta has started its operations in India with a comprehensive marketing strategy keeping the middle and upper-middle segments in mind. In the future, it is expecting to be the market leader for the king size dual comfort foam mattress in India. This is one area where the company looks forward to unearthing massive business opportunities in the untapped charters of India’s luxury mattress industry.
A profound understanding of industry dynamics and technological patents owned by Serta makes it the fastest-growing mattress brand in India offering exclusive products that redefine comfort. And with virtues of therapeutic wellbeing weaved into its mattresses, you can safely conclude that Serta is the brand that cares for its consumers too.