Serta – Redefining Comfort & Support
Studies reveal that globally 90% of the mattress market constitutes of spring and memory foam mattresses and the rest is merely traditional mattresses. With 90% of the Indian mattress market still comprises of traditional coir, cotton,
or foam mattresses, which conveys that the mattress industry in India has still not developed. Analyzing the need for a good comfortable mattress in India, Serta decided to launch
gel infused memory foam mattresses.
So, the market for spring mattresses in India is still in its nascent phase, and that is where Serta plans to exercise its expertise and finesse. Serta has started its operations in India with a comprehensive marketing strategy keeping
the middle and upper-middle segments in mind. In the future, it is expecting to be the market leader for the king size dual comfort foam mattress in India. This is one area where the company looks forward to unearthing
massive business opportunities in the untapped charters of India’s luxury mattress industry.
A profound understanding of industry dynamics and technological patents owned by Serta makes it the fastest-growing mattress brand in India offering exclusive products that redefine comfort. And with virtues of
therapeutic wellbeing weaved into its mattresses, you can safely conclude that Serta is the brand that cares for its consumers too.